CASE STUDY

Many sellers pause PPC after ranking, expecting higher profits—but it often hurts growth. Our client did this in May; we stepped in July to boost profit without losing sales.

 

-Sales: $28K Up from $10K

-Profit: 4X increase ($3K→$12K)

-Conversion Rate: Improved 10% to 25%

 

Our Strategy:

Increased price with a coupon ($21.99) for better margins

Revamped listing (mobile-friendly images, A+ content, videos) to boost CVR

Targeted high-intent keywords for sales & organic rank

Paused poor PPC campaigns

 

RESULTS: Revenue & profit soared MoM!

 

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